This Is How To Do It!
LinkedIn was founded in 2002 and since its inception, it has developed to become one of the top networking platforms for linking professionals and businesses. In an amazing way, this site has formed a professional niche for itself separating it from other social media platforms with its business-focused nature. When you hear someone mentions LinkedIn, the bell that rings in your head is probably power suit, right? Well, not to disappoint you, this social platform has a lot more to offer.
LinkedIn, being a top-level site allows you to connect with thousands of new clients, potential customers, partners, business professional, etc. A smart business-minded individual will not fail to see the light of business opportunities this platform has to offer.
The marketing strategy of LinkedIn
The main point of this article is to show you how you can promote your business by leveraging the power of LinkedIn. Even as this platform is a networking tool, it can be productively used for sales promotions but only if you know how – which this article will explain you to. Your industry or niche doesn’t matter, the following strategies can be used to grow your business on LinkedIn:
Create a potent online presence
Your LinkedIn profile should announce you and show why you do; it should pre-sell you. Try as much as possible to make your profile professional, most importantly your headshot. Your headshot should be professional, keep out anything not professional. Your favorite pet should not be used as your headshot except if that is what you are marketing.
The following are the first two things your page visitors take note of:
- Your cover image
- Your profile
Do you know why? This is because they tell page visitors what your business is about and who you are. You can use your business logo as your headshot, but the business name must not be hidden.
You may as well create a separate company profile. This will give your page visitor’s information about what business you are conducting and who are some of your clients. Vital information such as how long you have been in the business, your achievements so far, what you aim to achieve in the future, and your contact information should be added to the page so that people interested in reaching can easily do that.
It’s necessary that you update your status, but ensure that your status attracts attention to your business. Entertain your visitors sometimes with interesting and intelligent joke – be fun; however, don’t make it too often. Update regularly to keep your profile fresh and informative. New contracts and other business news is important to be on your profile.
Check what you are posting and learn to know when you are giving too much and when what you are giving is not enough. To continue being relevant, it is important to post videos and articles at least once a month but as often as 4 times a month. On top of that, remember to promote your sales in your status for more business.
This is what you can’t do yourself; the highest honor you can get is your customers to recommend you. They can give testimonials on how they have greatly benefited from your services or product, which will encourage others to use your service or purchasing your product. Once you get these recommendations, list them under your company profile.
Add your customers and employees
To get more followers on your company page, add a “follow” button to make it easy for people to follow you and you can also invite your employees and potential customers. On top of that, you can also promote your company page in blog posts, emails and newsletters.
Make use of lead generation companies and tools
What is lead generation? This is a unique way of attracting potential clients or customers to a business. You can get more business and as well as increase the customer base of your company with the help of lead generation companies and lead generation tool.
Your social media accounts, LinkedIn messages, contact, email and calendar will be accessible to your customers. The lead generation tool will channel your customers to your website and create a sales funnel.
LinkedIn is a platform that gives you the opportunity to showcase yourself as an industrial leader. However, always remember to be modest. Go scale up your business, get more leads and conversions. Wishing you the best!
If after reading this you know you could do with some help, please let me know as I am happy to do the lead generation for you and you can concentrate on converting the leads to paying customers. For more information please contact us:
Phone: +1 650 264 9650
CEO White Knight Enterprises