Content Marketing Lead Generation
Hi, it’s Robert Leisk here and I’m really excited to write this post about Content Marketing Lead Generation and share with you how you can use the publishing metric LinkedIn provides, and as you know or should know, publishing content is very important for your business and website ranking. To access these metric we are talking about you need to have a Professional paid Account on LinkedIn
The Importance of Teaching in Posts
What is most important for Content Marketing Lead Generation, is to use your posts to teach people. What can you teach them? You know your business, so teach them about the industry or business you are in. Give them tips and strategies that will help them and this will bring leads into your sales funnel. If you give valuable tips and ideas, prospects will come back wanting to know more, you should connect with them and follow them on LinkedIn and pay attention to what they are saying. This is the beginning of engagement through content marketing.
What To Do When You Have Published:
What I actually want to show you today is the fantastic benefits of Content Marketing Lead Generation. Now that you have hit publish for your article and sent the post out, what can you do with it next? Well LinkedIn has added a really neat metric which allows you to find out who is reading, liking and sharing our articles. This is found under Me, Scroll down to manage and click on posts and activities. You will see 3 actions
- All activities
Who Viewed Your Post
What we want to focus on today is who’s viewed your posts. When you click on “who has viewed your post, it will give show you
- Who has liked your post
- Who has shared your post
- Who has commented on your post.
With this information you will be able to maximize your Content Marketing Lead Generation and be able to thank those that liked your post and send them a request to connect with you. You can do the same with those that thanked you and shared you, thus starting engagement and lastly reply to comments and offer further articles they may be interested in reading.
Who is Engaging You
Using this technique you are also able to see what industries are engaging with you. The position these people hold in the respective companies. What locations they are in and where the traffic and engagement is coming from. And then when you scroll down you will see the gold pot that Content Marketing Lead Generation has created. All those that have commented, liked and shared will be there. You can see the persons photo, what there action was and respond accordingly.
Connect with Those That Engage
Wow, do you see the power of this? If I connect with these people, you can view their profile and send them messages and not only that, you now have access to all there 1st connections which are now my 2nd connections. But please and this is the secret sauce, don’t just send a connection request without a message. Write a message that will resonate with them, the message should have these 4 parts.
- Personalize the message
- Give them a compliment
- Give them information with a closing included so they have to say yes.
- Give them a way to connect with you. Invite them to a 15 minute meeting. I use Calendly so the prospect can book a call with me.
Those that you want to connect with have already read your post and liked it. And LinkedIn has given you the ability to now connect with them, interact with them.
Those that have posted replies can be engaged to continue the conversation which brings the post brought back in yours and their time line. This creates more engagement and more people will see and hopefully start engaging. Remember the old saying. When in a shop, if one person stands by a counter for long enough other will become inquisitive and want to know what is so good. Thus more customers come and more sales are made. So by looking at these metrics, you see the comments, you see the likes and you see the shares.
This is so awesome, people really like your post so they share it and give you even more exposure. These are hot leads that you are able to tap into right now. It’s very important to know who is looking at your posts, to know if you are hitting the right market, are you getting feedback from the right people through, likes and shares. Make sure to check them everyday.
There are more demographics that we can explore.
- Top industries they represent
- Top 4 job titles
- Top 4 locations
- Top 4 traffic sources
Top 4 industries breaks down by % of those engaging with your post, then the top 4 job titles tells you who is engaging with you and the top 4 locations such as London, Paris, City or town. And last is the traffic source that the engagement came from such as LinkedIn.com, LinkedIn Pulse, LinkedIn profiles and groups. LinkedIn Pulse, this means your post got featured on the LinkedIn channel somewhere. LinkedIn profile means that people read your article directly from your profile and other read it in a group.
This is invaluable information about how well your articles are doing on LinkedIn and how they are generating feedback and interest. These then become potential clients for your business.
In conclusion, it’s very important to use Content Marketing Lead Generation articles to get engagement and see who is engaging with it, sharing, liking and commenting on your posts. This is a veritable GOLD MINE and you now have access to it.
For those of you running your business full time, these tasks are time consuming and hard to do. If you want an expert to do it for you and bring in result. Contact White Knight Enterprises and we will be happy to discuss your needs. You can book an appointment on Book An Appointment Here
CEO White Knight Enterprises
Australia: +61 280073223