When it comes to marketing on LinkedIn, your profile is the most important thing that you need and it needs to be right, so learn how to improve your LinkedIn Profile. Your profile should be complete and it should pre-sell YOU. Sadly, a lot of profiles on LinkedIn lack the correct profile facts. So we have put together below the most common mistakes people make on their LinkedIn profiles:
Low-quality or poor headshot
First, you must always remember that LinkedIn, aside from being a social site is a site for business-oriented people and professionals. Your photo should not be one of those photos you took on your last vacation or when you were having fun at the beach – except when it’s related to what you are marketing. To be candid, would you dress to go to an interview like that? No. Definitely not!
Dress smartly like you would when going for an interview. That will make the impression you need.
No summary or poorly-written summary
A lot of people have little or no summary on LinkedIn. Some of course have excellent profiles but their summaries are not enough to give a total overview of the person’s profile, and the problem is either there is no summary at all or the summary is poorly written. LinkedIn allows for up to 2000 characters for the summary and all 2, 000 characters should be used. Take time to write a great summary or hire a writer to do that for you.
This may be a bit more complex compared to the above points because this has to be completed for you by other people. Why do you need this? Because potential page visitors want to see what you have achieved and who is happy with your service. In this way they know you know your business well and clients have faith in your business and this allows prospects spending time on your page to assess you. If possible have at least two on your page. You can also talk to your associates or some of your connections to do it for you. To save them time writing it (there is nothing bad in them writing it themselves),but you can write it for them and just tell them to copy and paste. This is not hard; they should agree to do it for you.
The points listed above are some of the things that make marketing on LinkedIn easy. Ensure you have a complete profile because that is the first thing that sells YOU. Take a break from other things and complete your profile – if you haven’t done that!
If you don’t know how to do it correctly, why not use a service. I am giving away 3 free profile make overs, connect with me https://www.linkedin.com/in/robertleisk/
CEO White Knight Enterprises